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Commercial & Broadcast Rights

How broadcast money is pooled and shared, how sponsorship works and what fair-value rules mean for related parties.

How broadcast rights are pooled and sold

Collective versus individual selling, tender rounds and why pooling exists in the first place.

Commercial & Broadcast Rights

Distribution models for TV money

The building blocks of a sharing formula: equal shares, merit payments and facility fees.

Commercial & Broadcast Rights

Matchday and hospitality revenue

Tickets, premium seating and events: the revenue line that depends on the stadium, not the table.

Commercial & Broadcast Rights

Sponsorship and naming rights

Shirt, kit and stadium deals — what a sponsor buys, and how the value is judged.

Commercial & Broadcast Rights

Fair value, related-party deals and commercial rules

Why regulators test sponsor contracts against market value and how a related-party deal is assessed.

Please read this first. This is general information about the structure of football finance rules. It is not investment or legal advice, it is not a valuation of any club, and it does not describe the position of any specific club. Rules change, differ between competitions and are applied case by case by the bodies that write them.