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Where the money comes from
Broadcast pools and distribution formulas, sponsorship, matchday income and the fair-value test for related-party deals. With worked examples.
Media money is the largest single line in most budgets. It arrives through a pool, a formula and a contract — and each of those shapes what a club can plan for.
- Why rights are sold collectively
- How a distribution formula is built
- Sponsorship, naming rights and fair value
- Matchday income and hospitality
How broadcast rights are pooled and sold Distribution models for TV money Matchday and hospitality revenue Sponsorship and naming rights Fair value, related-party deals and commercial rules
How broadcast rights are pooled and sold
Collective versus individual selling, tender rounds and why pooling exists in the first place.
Distribution models for TV money
The building blocks of a sharing formula: equal shares, merit payments and facility fees.
Matchday and hospitality revenue
Tickets, premium seating and events: the revenue line that depends on the stadium, not the table.
Sponsorship and naming rights
Shirt, kit and stadium deals — what a sponsor buys, and how the value is judged.
Fair value, related-party deals and commercial rules
Why regulators test sponsor contracts against market value and how a related-party deal is assessed.